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FACTOIDS |
14th march, 2007 |
| Mobile retailing |
- Retail market for mobile phones is estimated at $16.4 billion (Rs.70,000
crore).
- The annual growth of mobile retailing is pegged at 15%-20%.
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| Indian Readership Survey (IRS) highlights |
- Top English dailies: Times of India (6.78 mln), Hindustan Times (3.33
mln), Hindu (2.21 mln).
- Top Hindi dailies: Dainik Jagran (17.11 mln), Dainik Bhaskar (12.51 mln),
Hindustan (9.05 mln).
- Top regional dailies: Malayala Manorama (Malayalam – 8.84 mln), Daily
Thanthi (Tamil – 8.35 mln), Eenadu (Telugu, 7.23 mln).
- Top Magazines: Saras Salil (Hindi – 4.76 mln), Vanitha (Malyalam –
3.07 mln), India Today (English – 2.79 mln).
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More resident Indians log on to online newspapers now
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- 67% readers of English websites of Indian newspapers are resident
Indians.
- 60% readers of web editions of Marathi newspapers are resident Indians.
- In 1998, resident Indians comprised only 10% of the total readers of
Indian newspapers’ web editions, while 62% readers were non-resident
Indians from the U.S. and 4% readers were from Canada.
- Highly educated (Masters or Ph.D) constitute the majority of readers
(60% of English readers and 54% of Marathi readers).
- IT, education and media professionals constituted about half of the
readers (48% of English readers and 53% of Marathi readers).
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