| MEDIA: |
| Indian Readership Survey (IRS) highlights
5th April, 2007 |
- Top English dailies: Times of India (6.78 mln), Hindustan Times
(3.33 mln), Hindu (2.21 mln).
- Top Hindi dailies: Dainik Jagran (17.11 mln), Dainik Bhaskar (12.51
mln), Hindustan (9.05 mln).
- Top regional dailies: Malayala Manorama (Malayalam – 8.84 mln),
Daily Thanthi (Tamil – 8.35 mln), Eenadu (Telugu, 7.23 mln).
- Top Magazines: Saras Salil (Hindi – 4.76 mln), Vanitha (Malyalam
– 3.07 mln), India Today (English – 2.79 mln).
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| More resident Indians log on to online newspapers now
5th April, 2007 |
- 67% readers of English websites of Indian newspapers are resident
Indians.
- 60% readers of web editions of Marathi newspapers are resident
Indians.
- In 1998, resident Indians comprised only 10% of the total readers of
Indian newspapers’ web editions, while 62% readers were non-resident
Indians from the U.S. and 4% readers were from Canada.
- Highly educated (Masters or Ph.D) constitute the majority of readers
(60% of English readers and 54% of Marathi readers).
- IT, education and media professionals constituted about half of the
readers (48% of English readers and 53% of Marathi readers).
|
| India’s media & entertainment industry expected to
double by 2010
16th January, 2007 |
- Media & Entertainment sector to double to Rs. 744 billion ($16.7
billion) in 2010 from Rs. 361 billion ($8 billion) in 2005, registering
15.6% compound annual growth rate (CAGR).
- Indian television industry estimated to grow to Rs. 405 billion ($9
billion) in 2010 from Rs. 176 billion ($4 billion) in 2005, registering
18% CAGR.
- Print media expected to touch Rs. 163 billion ($3.7 billion) in 2010
from Rs. 97 billion ($2.2 billion) in 2005 growing at a CAGR of 11%.
- Films segment estimated to register a CAGR of 14% to scale up to Rs. 137
billion ($3 billion) in 2010 from Rs. 70 billion ($1.6 billion) in 2005.
- Radio business expected to grow by CAGR of 31% to Rs. 12 billion ($270
million) by 2010 from Rs. 3 billion ($67 million) in 2005.
|
| Poised to grow to $200 billion
November 13, 2006 |
- The global entertainment industry, projected to touch a whopping $2 trillion by 2015 is witnessing a shift towards the Asian region. India is expected to take a chunk of about $200 billion of the global market.
- The Indian film industry, one of the largest in the world is currently worth $1.26 billion and is expected to grow at a compounded annual growth rate (CAGR) of 18% over the next 5 years.
- India has over five million home video and DVD subscribers. It is expected to grow at the rate of 30% over the next five years, fueled largely by populations who have migrated between cities not within the same regional zone.
|
| Indian media at a glance September 21, 2006 |
- Reach of the press medium (dailies & magazines): 222 mln readers (up from 216 mln)
- Number of press medium readers in urban India: 112 mln
- Number of press medium readers in Rural India: 110 mln
- Reach of dailies: 203.6 mln (up 12.6 mln from 2005)
- Reach of magazines: 68 mln (down from 75 mln)
- Reach of satellite TV: 230 mln (up from 207 mln in 2005)
- No. of homes with cable and satellite (C&S) access: 68 mln (up from 61 mln)
- Reach of FM radio: 119 mln (55% up from 76 mln in 2005)
- Reach of Cinema (at least once in a month): 39 mln (down from 51 mln in 2005)
- Internet users (who logged in every week last year): 9.4 mln (up from 7.2 mln)
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| How big is Indian Advertising? July 04, 2006 |
Rs. 12,000 crore, or $2.6 billion: that is the estimated size of Indian advertising across all media. Online advertising including classifieds is a small chunk of this, only $88 million
(Rs. 400 crore), but growing at a rapid pace. Have you started thinking about
naukri.com, India’s leading job search portal, which plans to bring its IPO shortly? Actually Jobs-advertisement is one segment where online advertising moved ahead of print ads. While the online job-ads market is estimated at $44.4 million
(Rs. 200 crore), print ads for jobs command only a market of $22.2 million
(Rs. 100 crore).
Well, don’t even think of comparing these figures with the U.S. advertising market, which is expected to reach $150 billion in 2006. |
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