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MEDIA:
Indian Readership Survey (IRS) highlights                                                                                             5th April, 2007
  • Top English dailies: Times of India (6.78 mln), Hindustan Times (3.33 mln), Hindu (2.21 mln).
  • Top Hindi dailies: Dainik Jagran (17.11 mln), Dainik Bhaskar (12.51 mln), Hindustan (9.05 mln).
  • Top regional dailies: Malayala Manorama (Malayalam – 8.84 mln), Daily Thanthi (Tamil – 8.35 mln), Eenadu (Telugu, 7.23 mln).
  • Top Magazines: Saras Salil (Hindi – 4.76 mln), Vanitha (Malyalam – 3.07 mln), India Today (English – 2.79 mln).
More resident Indians log on to online newspapers now                                                                      5th April, 2007
  • 67% readers of English websites of Indian newspapers are resident Indians.
  • 60% readers of web editions of Marathi newspapers are resident Indians.
  • In 1998, resident Indians comprised only 10% of the total readers of Indian newspapers’ web editions, while 62% readers were non-resident Indians from the U.S. and 4% readers were from Canada.
  • Highly educated (Masters or Ph.D) constitute the majority of readers (60% of English readers and 54% of Marathi readers).
  • IT, education and media professionals constituted about half of the readers (48% of English readers and 53% of Marathi readers).
India’s media & entertainment industry expected to double by 2010                                              16th January, 2007
  • Media & Entertainment sector to double to Rs. 744 billion ($16.7 billion) in 2010 from Rs. 361 billion ($8 billion) in 2005, registering 15.6% compound annual growth rate (CAGR).
  • Indian television industry estimated to grow to Rs. 405 billion ($9 billion) in 2010 from Rs. 176 billion ($4 billion) in 2005, registering 18% CAGR.
  • Print media expected to touch Rs. 163 billion ($3.7 billion) in 2010 from Rs. 97 billion ($2.2 billion) in 2005 growing at a CAGR of 11%.
  • Films segment estimated to register a CAGR of 14% to scale up to Rs. 137 billion ($3 billion) in 2010 from Rs. 70 billion ($1.6 billion) in 2005.
  • Radio business expected to grow by CAGR of 31% to Rs. 12 billion ($270 million) by 2010 from Rs. 3 billion ($67 million) in 2005.
 Poised to grow to $200 billion                                                                                                           November 13, 2006
  • The global entertainment industry, projected to touch a whopping $2 trillion by 2015 is witnessing a shift towards the Asian region. India is expected to take a chunk of about $200 billion of the global market.
  • The Indian film industry, one of the largest in the world is currently worth $1.26 billion and is expected to grow at a compounded annual growth rate (CAGR) of 18% over the next 5 years.
  • India has over five million home video and DVD subscribers. It is expected to grow at the rate of 30% over the next five years, fueled largely by populations who have migrated between cities not within the same regional zone.
Indian media at a glance                                                                                                                     September 21, 2006
  • Reach of the press medium (dailies & magazines): 222 mln readers (up from 216 mln)
    • Number of press medium readers in urban India: 112 mln
    • Number of press medium readers in Rural India: 110 mln
    • Reach of dailies: 203.6 mln (up 12.6 mln from 2005)
    • Reach of magazines: 68 mln (down from 75 mln)
    • Reach of satellite TV: 230 mln (up from 207 mln in 2005)
  • No. of homes with cable and satellite (C&S) access: 68 mln (up from 61 mln)
  • Reach of FM radio: 119 mln (55% up from 76 mln in 2005)
  • Reach of Cinema (at least once in a month): 39 mln (down from 51 mln in 2005)
  • Internet users (who logged in every week last year): 9.4 mln (up from 7.2 mln)
How big is Indian Advertising?                                                                                                                   July 04, 2006
Rs. 12,000 crore, or $2.6 billion: that is the estimated size of Indian advertising across all media. Online advertising including classifieds is a small chunk of this, only $88 million (Rs. 400 crore), but growing at a rapid pace. Have you started thinking about naukri.com, India’s leading job search portal, which plans to bring its IPO shortly? Actually Jobs-advertisement is one segment where online advertising moved ahead of print ads. While the online job-ads market is estimated at $44.4 million (Rs. 200 crore), print ads for jobs command only a market of $22.2 million (Rs. 100 crore).

Well, don’t even think of comparing these figures with the U.S. advertising market, which is expected to reach $150 billion in 2006.

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